Querida Comunidad @mujertop.cl, les queremos presentar a otra gran #mujertopcl, esta vez se trata de la actual ganadora y primera latina en obtener el premio Best Leader in Marketing – Agency en el Women In Marketing 2018 en Londres.
Y ahora el mismo festival donde ella es la actual líder de la categoría agencias, la invita a participar como jurado en octubre de este año.
ACHAP IAB Chile AMDD Chile – Asociación de Marketing Directo y Digital. (Texto gentileza Inbrax).
A continuación, la entrevista completa de la Revista Women In Marketing. (WiM).
Foto: www.yofui.com
Carolina Pinherio:
Co-Founder &CEO, Inbrax Chile
Brazilian Lawyer, with a Diploma in TLC USA-Chile and Master in International Law©, both at Universidad de Chile; Master in Marketing Management and Master in Law of Business (LLM), both at Universidad Adolfo Ibáñez. Winner of the Best Leader in Marketing 2018 award at Women in Marketing (WiM), London.
Throughout her 15 years of experience in the Chilean market, she has developed her career in companies such as Montt &Cía and Lagos Maclean Abogados, always leading the Brazil-Chile investment area, orienting and receiving multi-pipe companies regarding the necessary processes to do business with focus either in Chile or in Brazil.
She is the founder of Inbrax advertising agency. During her tenure, the agency has positioned itself as one of the most creative independent of the Chilean market in various international rankings, with multiple awards whether in Chile or abroad. In addition, she has led the entire process of digital transformation of the agency.
She is also a founding partner of BrI Consulting, a consultancy specializing in guiding companies interested in investing or opening operations in the Chilean or Brazilian market, covering the stages of general information about the country, pre-investment and market studies, development consulting of strategic business plans and opening or starting the business operation, in addition the post-start management of the operation as well.
Her trilingual capabilities (Portuguese, Spanish and English) have facilitated helping foreign investors to enter the Chilean market, optimizing the correct understanding of the market and laws and how to do business in the country.
She is currently a member of the Colegio de Abogados de Maranhão (Maranhão Lawyers Association), member in RedMAD (Women in Senior Management), mentor in WoomUp! and professor at the Master in Marketing by Universidad de Santiago de Chile.
